The most effective & eco-friendly laundry detergents of 2025
Last Updated 2/5/2025
Evidence based
Over 200 hours of research
Hi! I'm Rachael Johansson, a former environmental scientist now focused on home care, helping families make sustainable choices. I live in Oregon with my husband, two daughters, and our pets, Milo and Winston.
In a perfect world, every load of laundry would come out fresh, clean, and stain-free without a second thought. But for most of us — especially those juggling busy schedules — laundry is just another chore in an already packed day. Add in concerns about harsh chemicals, lingering odors, and piles of bulky plastic bottles, and it’s easy to feel overwhelmed.
As a mom, I wanted a detergent that could handle tough stains, smelled amazing, and was safe for my family’s skin—without the harsh chemicals found in conventional brands. But I also wanted something eco-friendly, effective in all water types, and truly worth the hype.
Ready to see which one tops the list? Click here to jump to my top choice!
Laundry detergent has come a long way in the last few years. More and more people (myself included) are realizing that the stuff we’ve used for decades is packed with harsh chemicals, artificial fragrances, and ingredients that aren’t great for our skin or the environment. That’s why there’s been a huge shift toward eco-friendly, non-toxic detergents that actually clean without all the unnecessary additives. Instead of giant plastic jugs filled with watered-down formulas, we’re seeing highly concentrated powders, detergent sheets, and plastic-free packaging designed to be both effective and sustainable.
And with the rise of minimalism and cleaner living, a lot of people are ditching traditional detergents altogether and making their own at home using ingredients like baking soda, washing soda, and Castile soap. The idea is that it’s cheaper, safer, and free from all the extra junk found in commercial brands.
But while DIY detergent is trending, many people quickly realize it’s not always the best solution. Homemade recipes often don’t dissolve well in cold water, can leave buildup on clothes over time, and don’t always have the stain-fighting power most families need. That’s why so many brands are stepping up their game, creating clean & simple detergents that work just as well (or better) than the chemical-heavy ones we grew up with.
Another big shift? Scent. People are tired of detergents that smell great in the bottle but disappear as soon as clothes dry. Luxury-scented detergents are becoming a huge trend, offering long-lasting, sophisticated fragrances that actually stick around. More than ever, people want a detergent that not only cleans but also makes their laundry feel fresh, soft, and a little luxurious.
With all of that said, here's how I went about evaluating how to rate every detergent I tested.
✅ Stain removal power
✅ Odor elimination
✅ Gentleness on skin
✅ Eco-friendliness
✅ Scent & fragrance
✅ Total cost per load
✅ Ease of use
✅ Versatility (can it handle large loads?)
With a degree in environmental science and as a mom of 2 young children, I tried to balance my approach to rating each product. The factors above were ones that I felt could be easily rated and gave everyone something of value to consider when deciding which detergent to purchase. Don't ask me why I get so excited about doing these reviews!
I ran each product through a series of 5 laundry loads varying in size, complexity and materials. After each load, we'd inspect the laundry for cleanliness, stains, odor, fragrance, softness and other factors.
When it comes to price per load, I factored in what I call the 'total cost per load'. This means taking account for other products used in each cycle. For example, some detergents clean well, but leave your clothes not feeling soft, requiring you to use extra products to reach the desired result. While other detergents, like Aembr, doesn't require you to use additional softeners, saving a lot on cost per load.
Essentially, I looked for the products that lived up to their promise about the environment, kept my clothes clean & spotless while also not breaking the bank.
Below are all of my findings for each product, including what I liked and what I didn't like. Dive in and feel free to click on each product to shop it on their website or on Amazon. These are not affiliate links and the results below represent my findings and my honest opinion.
What I love:
Zero harmful chemicals
Highly effective stain & dirt remover
Doesn't require fabric softeners
Scents that compared to high end perfumes
Leaves clothes feeling super soft
Made in the USA 🇺🇸
Natural formulations with simple ingredients
Works well even with hard water conditions
Hypoallergenic
No need for dryer sheets or scent boosters
Only need one scoop for even large loads
No visible residues
High end wooden scoop for precise measuring
Low total cost per load
Premium quality without premium price
Discounts for subscriptions
Third-party tested
Recommended by Forbes and others
Only product with perfect 5 star online reviews
What could be better:
While priced at only 59¢/load, it wasn't the cheapest option
Only available online
Sometimes goes out of stock because of high demand
★ Overall Rating
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(2) Softness:
One of AEMBR Laundry Powder's main features is that the founder claims you don't need to use laundry additives like softeners, scent boosters or even dryer sheets. I have to say, I was skeptical at first - especially on the last point about not using dryer sheets. But you know me, I had to put all of those claims to the test. I can safely say, it's true. The clothes were soft and smelled great without any additives. This is huge for us moms that feel like our laundry rooms are starting to be more cluttered than our bathroom counters before getting ready to go out for the night.
(3) Transparent Formulations & Ingredients:
I found no traces of phosphates, PVC or other environmentally harmful chemicals within their product and loved how transparent they were about their ingredients. AEMBR laundry powder is made with just 5 ingredients, but also comes in several amazing scents. They use essential oils that are specifically formulated not to be harmful on your skin or garments and the scent seemed to last for a lot longer than I expected.
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(4) Total cost per load:
Of all of the laundry detergents we tested, Aembr was the most thoughtful in how they thought about the total cost per cycle. While the initial price for a bag of their powdered detergent isn't as cheap as you can find in the store or on Amazon, the total cost per load is hard to beat since you don't have to use any additional products like softeners or dryer sheets.
(5) Scents:
Aembr comes in 4 great scents and I have to say, of the ones we test, they all smell INCREDIBLE. It makes sense, since Aembr is also a candle company. If you look at their reviews, other customers mention how friends and family would ask what perfume they were wearing and they said it was just their laundry detergent.
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✭ What I loved
I haven't personally had great experiences with powdered detergents recently, so I was really looking for reasons not to like Aembr's formulations. However, they seem to have found the perfect blend of effectiveness, softness, smell and ease of use. Since Aembr is also a candle company, I really feel like they have nailed the science of making something that works, but also isn't bad for you - something a lot of the household name detergents haven't figured out yet.
Overall, the biggest factor for why I chose Aembr as my winner in this test was that I actually seemed to enjoy doing laundry. I didn't have to use a bunch of other products in each cycle. My laundry room doesn't feel cluttered. I know the ingredients are simple and won't irritate my kid's skin. And each load comes out of the dryer smelling incredible. It's really more of an experience than a simple detergent.
✭ What could be better
I wish the pouch came with more powder than just 50 cycles. With a household of 4, I find myself averaging about 2 cycles per day. I think it would be great if they offered a larger bag so I could stock up and have to store fewer pouches.
Aembr also seems to go out of stock of some of their scents due to high demand. Since their products are made in the USA (which I love), I'm hoping they can start to be more stocked up in the future so I can always get them when I'm running low.
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What I love:
Effective cleaner
No harmful chemicals
Softens naturally
Pre-measured to eliminate overdosing
No visible residues
Gentle on sensitive skin
Concentrated doses
No residue in cold water
Lots of loads per bag (up to 120 in the larger sizes)
Made in the USA
What could be better:
Available scents aren't impressive
Struggles with tough stains
Didn't dissolve fully in one load
Scents didn't linger for long
Clothes began to have odor after 5th wash
★ Overall Rating
(2) Softness:
Like Aembr, Molly Suds doesn't require you to use additional products to soften your clothes - a huge bonus! All five of the loads we tested came out feeling just as soft as we expected and this product scored high in that category.
(3) Transparent Formulations & Ingredients:
As you can see above, Molly Suds has a very natural formulation, with only 4 ingredients listed on their packaging - none of which contain harmful agents like phthalates, mutagens or carcinogens.
(4) Total cost per load:
The per load cost of Molly Suds was one of the lowest on the list, since the product doesn't require additives like softeners. However, I do feel like Molly Suds could use a boost in the scent category and would recommend including a scent booster in each cycle.
(5) Scents:
This is the category which really hurt the overall score for my runner-up. Most of the scents offered are very generic and boring - but the real issue I found is that the scents didn't seem to last long. In fact, after the 5th load, I noticed that clothes would have a dingy, non-clean smell to them. When I checked other's experiences in reviews online, I noticed similar complaints.
I would recommend going with the unscented option and then using a scent booster product in each cycle to solve for this problem. Of course, that then means that you may be introducing PFAS and chemicals and as for me, no thanks.
What I love:
Large quantity per bag
Effective cleaner & stain remover
Gentle on sensitive skin
Dissolves well
Handles cold water loads easily
Hypoallergenic
Low cost per load
What could be better:
No scent offering
Not completely non-toxic
50 LB. bag on the pricey side
Plastic packaging
Zipper pouch had issues
Cheap scoop
★ Overall Rating
(2) Softness:
One of Charlie’s Soap’s strengths is that it leaves clothes feeling naturally soft, even without fabric softeners or dryer sheets. My towels, sheets, and everyday clothes all came out feeling great. For me, this is a major win since I love simplifying my laundry routine, and Charlie’s doesn’t require extra products to achieve that soft, comfy finish.
(3) Transparent Formulations & Ingredients:
This product is marketed as eco-friendly, and for the most part, it lives up to the claim. The ingredient list is straightforward and free of dyes and synthetic fragrances, which makes it ideal for sensitive skin. However, some reviews I came across raised concerns about the inclusion of ethoxylates—an ingredient linked to potential health risks like reproductive harm. While it’s not a dealbreaker for everyone, it’s worth keeping in mind if clean ingredients are a top priority for you.
(4) Total Cost Per Load:
At about $0.16 per load, Charlie’s Soap is one of the most economical options I tested. You only need a small scoop for each cycle, and since it doesn’t require extras like softeners or scent boosters, the overall cost stays low. However, if you find yourself needing a stain treatment for tougher messes or a scent booster for fragrance, that could bump up the cost.
(5) Scents:
Similar to our 2nd ranked product this year, scent is the category where Charlie’s Soap took the biggest hit. It’s fragrance-free, which is great for those with allergies or sensitivities, but if you like your laundry to have that lingering fresh scent, this product doesn’t deliver.
Even clothes that had noticeable odors (think gym gear) came out clean but scent-neutral. Personally, I’d recommend adding a natural scent booster if you want your laundry to smell like it’s fresh off the line.
What I love:
Gentle on skin
Eco-friendly ingredients
Multi-purpose use
Softness without additives
Transparency
What could be better:
Struggles with heavy soiling
Fragrance-free
Dilution feels inefficient
Highest cost per load
Underwhelming on whites
Odors start to seep through
Requires extra steps
Struggles with hard water
★ Overall Rating
(2) Softness:
One of the standout features of Branch Basics is its gentle formulation. Clothes consistently came out feeling soft, even without the use of additional fabric softeners. This is a significant advantage for those looking to minimize the number of products used in their laundry routine.
(3) Transparent Formulations & Ingredients:
Branch Basics prides itself on its clean and simple ingredient list. The concentrate is plant and mineral-based, free from harmful preservatives, fragrances, and common allergens. This transparency is reassuring for those with sensitivities or those looking to reduce their exposure to potentially harmful chemicals.
(4) Total Cost per Load:
The concentrate model offers cost-effectiveness, as a single bottle can be used to create multiple cleaning solutions. However, for laundry purposes, I found that achieving satisfactory results often required the addition of their Oxygen Boost product, especially for whites and heavily soiled items. This necessity can increase the overall cost per load. Additionally, the upfront cost of purchasing the concentrate and necessary bottles might be a consideration for some.
(5) Scent Power:
Branch Basics is entirely fragrance-free, which can be a double-edged sword. While this is beneficial for individuals sensitive to scents or those who prefer unscented products, others might miss the fresh aroma typically associated with clean laundry. Personally, I found myself adding a few drops of essential oil to the rinse cycle to achieve a light, pleasant scent.
What I love:
Strong stain removal
Convenient & easy to find everywhere
Dissolves well in all temperatures
Long-lasting scent
Pre-treatment not always needed
What could be better:
Includes phosphates, sulfates and optical brighteners
Strong artificial scent
Plastic packaging
Higher cost per load because of required additives
Not eco-friendly
Doesn't soften well
Irritates sensitive skin
Fades colors faster than other detergents
Breaks down fabrics over-time
Not allergy friendly
★ Overall Rating
(2) Softness:
Tide on its own doesn’t leave clothes particularly soft. If you’re used to skipping fabric softeners, you might notice your clothes feeling stiffer over time. I found that towels, in particular, lost their fluffiness after multiple washes without a softener. This means that while it is an effective cleaner, you’ll likely need to add a fabric softener or dryer sheets, which increases cost.
(3) Transparent Formulations & Ingredients:
Tide is not the brand you buy if you want “clean” ingredients. It’s full of sulfates, phosphates, optical brighteners, and synthetic fragrances—basically, a cocktail of chemicals that coat your clothes and stay there. I don’t have super sensitive skin, but after a few washes, I started feeling a little itchy, especially with my workout gear. If you or your kids have eczema, this is probably not the detergent for you. And environmentally? Let’s just say this is not the most planet-friendly option out there.
(4) Total Cost Per Load:
Tide seems affordable upfront, but let’s is it really when you think about the total cost per load / cycle? It doesn’t soften clothes particularly well, so you’ll probably need a fabric softener or dryer sheets. The scent is strong, but if you like a fresher, less “artificial” smell, you might want a scent booster.
It does well on everyday stains, but for tougher messes, you’ll still need a stain remover. By the time you add all that up, you’re spending way more per load than you would with a simpler, higher-quality detergent that doesn’t need all the extras.
(5) Scent Power:
Oh boy. If you love strong, long-lasting scent, Tide’s got you covered. However, the scent is the artificial kind. I'm sure you can all but smell it if you clothes your eyes right now. It just smells like chemicals to me. If you’re even mildly sensitive to fragrance, this detergent might feel like a personal attack. If you prefer a more luxurious or cozy smell, this one isn't for you.
What I love:
No optical brighteners or harsh chemicals
Softens clothes naturally
Above average for cleaning power
Below average total cost per load
What could be better:
Weaker on stains
Requires pre-treating
Mild scent doesn't remove odors well
Easy to over-dose
Packaging not very thoughtful
Didn't whiten whites well
Struggles with really tough cycles
Not great for hard water
★ Overall Rating
(2) Softness:
One thing I appreciated about this detergent is that it leaves clothes feeling soft to the touch. Even without the use of fabric softeners, my laundry came out with a pleasant, gentle feel. This is a definite plus for those who prefer to avoid additional laundry additives.
(3) Transparent Formulations & Ingredients:
Seventh Generation is known for its commitment to transparency and environmentally friendly ingredients, and this detergent is no exception. The formula is plant-based and free from synthetic fragrances, dyes, and artificial brighteners. For individuals with sensitive skin or those looking to minimize exposure to harsh chemicals, this is a reassuring aspect.
(4) Total Cost per Load:
The EasyDose bottle is designed to provide 66 loads per 23.1 fl oz container, which seems economical at first glance. However, considering its struggles with heavy stains, you might find yourself using more detergent per load or incorporating additional stain removers, which can increase the overall cost. Additionally, while the compact bottle is convenient, it comes at a higher price point compared to some traditional detergents, potentially impacting its value proposition.
(5) Scent Power:
This detergent is available in both scented and unscented versions. I tried the Fresh Lavender scent, which was pleasant but notably subtle. After washing and drying, the scent was barely noticeable on the clothes. If you prefer a strong, lingering fragrance in your laundry, this might not meet your expectations. On the flip side, for those sensitive to strong scents, the mild fragrance could be seen as a benefit.
What I love:
Mostly natural ingredients
Essential oils for fragrance
Naturally softens well
Nice variety of scents
Concentrated formula
What could be better:
Struggles with tough stains
Synthetic fragrances mixed in
Over-dosing is too easy
Above average cost per load
Doesn't brighten whites well
Mixed online reviews
Inconsistent cleaning results
★ Overall Rating
(2) Softness:
This detergent does leave clothes feeling pretty soft, which I liked. I didn’t need to add any fabric softener, and my towels and sheets felt comfy and fresh. However, I did notice a few times that my skin felt a bit itchy, especially after wearing clothes washed in this detergent. If you’ve got super sensitive skin, you might want to keep an eye out for that.
(3) Transparent Formulations & Ingredients:
Mrs. Meyer’s markets itself as a natural and eco-friendly option, but when I took a closer look, I was a little disappointed. While it’s great that they use plant-derived ingredients and essential oils, they also sneak in some not-so-great stuff like synthetic fragrances and preservatives (hello, Methylisothiazolinone and Benzisothiazolinone). For a brand that’s all about being “clean,” this felt a bit misleading. If you’re really serious about avoiding chemicals, you might want to dig deeper.
(4) Total Cost per Load:
This detergent is definitely on the pricier side. At around $0.24 per load, it’s not the cheapest out there. And since it doesn’t tackle tough stains well, you might end up using more detergent or adding extra stain fighters, which bumps up the overall cost. I also noticed that the bottle design makes it easy to over-pour, so if you’re not careful, you could be burning through it faster than expected.
(5) Scent Power:
If there’s one thing Mrs. Meyer’s absolutely nails, it’s the scent. The fragrances are bold, long-lasting, and really enjoyable, especially if you love fresh, botanical-inspired smells. I tested Lavender and Lemon Verbena, and both left my laundry smelling noticeably clean even days after washing.
That said, while the scents are strong, they don’t have that high-end, luxurious feel like Aembr. There’s a bit of an artificial, soapy undertone that makes it clear this isn’t 100% from essential oils alone. If you love a detergent that makes your whole laundry room and closet smell amazing, you’ll probably enjoy it—just know that it doesn’t quite match the natural depth and complexity of higher-end fragrances.
What I love:
Pre-dosed pods to eliminate waste
Low sudsing
Solid cleaner for lighter loads
Pre-dosed pods to eliminate waste
Removed odors
What could be better:
Leaves clothes feeling stiff
Microplastics
Dyes & Optical Brighteners
Scent doesn't last
Contains non-biodegradable ingredients
Didn't dissolve well in newer washing machines
Requires pre-treating stains
Requires additional softeners
Chemical scent
Really tough on lighter fabrics
Above average cost per load
★ Overall Rating
(2) Softness:
I noticed that my clothes felt a bit stiffer than usual after using this detergent. Towels, in particular, lacked that fluffy softness I'm used to. It seems like adding a fabric softener is a must with this one, which adds an extra step and cost to my laundry routine.
(3) Transparent Formulations & Ingredients:
Arm & Hammer isn't exactly forthcoming about what's inside this detergent. The ingredient list is pretty vague, and I couldn't find detailed information about potential allergens or irritants. For those of us trying to be mindful of what we bring into our homes, this lack of transparency is frustrating.
(4) Total Cost per Load:
On the surface, the price per load seems reasonable. But considering I had to use extra stain removers and fabric softeners to get the results I wanted, the costs added up. Plus, needing to rewash items negated any initial savings. In the end, it didn't feel like great value for the money.
(5) Scent Power:
The scent is pleasant enough—fresh and clean without being overpowering. However, it didn't linger on my clothes for long. By the time I wore them, the scent had mostly faded, which was a bit disappointing since I enjoy a lasting fresh smell.
What I love:
Pre-dosed pods to eliminate waste
Widely available
Convenient to use
Effective for light loads
What could be better:
Poor performance on grass stains
Overpowering artificial scent
Harmful ingredients like PVA
Lack of ingredient transparency
Pod residue in cold washes
Requires additional softeners
Non hypoallergenic
Safety risks
Plastic casing doesn't dissolve fully in some large loads
Microplastics
Skin irritation
Check instructions - typical loads require 2-3 pods
Contains optical brighteners (fake brightening)
Irritating
★ Overall Rating
(2) Softness:
I didn't notice a significant difference in the softness of my clothes after using Tide Pods. They felt about the same as with other detergents. If you're looking for extra softness, you might still need to use a fabric softener.
(3) Transparent Formulations & Ingredients:
Tide isn't very transparent about the specific ingredients in their pods. For those of us trying to be mindful of the chemicals we use, this lack of information is frustrating. It's hard to know exactly what's in them and if there are any potential allergens or irritants.
(4) Total Cost per Load:
Tide Pods are more expensive per load compared to traditional liquid detergents. While the convenience is a plus, the higher cost adds up, especially if you have a large household or do frequent laundry.
(5) Scent Power:
The scent left on clothes is notably strong, but not in a good way. It comes off as overly artificial and chemical-laden, lacking the fresh, natural aroma I prefer. The intensity of the fragrance can be overwhelming and may not appeal to everyone.
What I love:
Affordable
No residue
Gentle on fabrics
Color protection
What could be better:
Poor stain remover
Tons of artificial dyes & optical brighteners
Very dilute
Feels low quality
Lack of ingredient transparency
Poor performance in cold washes
Requires additional softeners
Non hypoallergenic
Artificial fragrance
Doesn't dissolve fully in some large loads
May require extra rinsing to remove all detergent
Colors bled a bit
★ Overall Rating
(2) Softness:
Post-wash, my clothes felt alright but not particularly soft. Without adding a fabric softener, some items, especially towels, felt a bit rough. If you value that cozy, soft feel, you might need to incorporate an additional softening agent into your routine.
(3) Transparent Formulations & Ingredients:
One thing that concerned me was the lack of detailed information about the detergent's ingredients. For those of us trying to be mindful of the chemicals we bring into our homes, this opacity is a significant drawback. It's hard to make informed choices when the full ingredient list isn't readily available.
(4) Total Cost per Load:
On the surface, the cost per load seems reasonable. However, considering the need for additional products like stain removers and fabric softeners to achieve the desired results, the overall expense adds up. In the end, it didn't feel like I was getting good value for my money.
(5) Scent Power:
The detergent has a fresh, clean scent that's pleasant but not particularly long-lasting. I noticed that the fragrance faded quickly after drying, leaving my clothes smelling neutral. If you enjoy a lingering fresh scent on your laundry, this might be a letdown.
What I love:
Affordable
No residue
Gentle on fabrics
Color protection
What could be better:
Poor stain remover
Feels low quality
Lack of ingredient transparency
Poor performance in cold washes
Requires additional softeners
Non hypoallergenic
Artificial fragrance
Doesn't dissolve fully in some large loads
May require extra rinsing to remove all detergent
Colors bled a bit
★ Overall Rating
(2) Softness:
I expected Gain to leave my clothes feeling fresh and soft, but nope. Everything came out a little rougher than I like, especially my towels and workout leggings. I’d definitely need to use fabric softener to get my clothes back to feeling good, which means an extra step and extra cost every load.
(3) Transparent Formulations & Ingredients:
This is where things start getting a little shady. Good luck trying to find a full list of what’s actually in this stuff. Gain’s marketing leans on that “clean and fresh” vibe, but the formula is loaded with synthetic fragrances, dyes, and questionable preservatives. If you’ve got sensitive skin, allergies, or just don’t want your clothes coated in mystery chemicals, I’d think twice.
(4) Total Cost per Load:
Gain is low cost up-front, but once you factor in stain removers, fabric softeners, and re-washing, you’re actually spending more just to get decent results. Plus, it’s not concentrated, meaning you have to use more detergent per load compared to better-quality brands. The savings? Gone.
(5) Scent Power:
Alright, let’s talk about the scent. If you love the smell of Gain, you’re in luck—it clings to your clothes for days and even lingers in your closet. But personally? It’s way too strong and smells straight-up artificial. Unlike high-end or essential oil-based scents, this one just smells like a cheap air freshener. If you’re sensitive to overpowering synthetic fragrances, this is a hard pass.
What I love:
Plastic free packaging
Sheets are easy to use
Vegan & cruelty free
What could be better:
Weak stain remover
Clothes fill stiff
Doesn't break down tough odors
Poor performance in cold washes
Can't be adjusted for small loads
Leaves darks looking dull
Poor on pet odors
Not suitable for heavy loads
Requires cycle additives like softeners
Leftover residues
★ Overall Rating
(2) Softness:
After using these sheets, my clothes felt clean but not particularly soft. Without adding a fabric softener, some items, especially towels, felt a bit rough. If you value that cozy, soft feel, you might need to incorporate an additional softening agent into your routine.
(3) Transparent Formulations & Ingredients:
One thing that concerned me was the lack of detailed information about the detergent's ingredients. For those of us trying to be mindful of the chemicals we bring into our homes, this opacity is a significant drawback. It's hard to make informed choices when the full ingredient list isn't readily available.
(4) Total Cost per Load:
On the surface, the cost per load seems reasonable. However, considering the need for additional products like stain removers and fabric softeners to achieve the desired results, the overall expense adds up. In the end, it didn't feel like I was getting good value for my money.
(5) Scent Power:
The detergent has a fresh, clean scent that's pleasant but not particularly long-lasting. I noticed that the fragrance faded quickly after drying, leaving my clothes smelling neutral. If you enjoy a lingering fresh scent on your laundry, this might be a letdown.
Check Aembr Laundry Powder
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